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My experiences in a digital analytics environment
The Web Analyst (or Digital Analyst) is in charge of the analysis of the objectives and results obtained on the web or through applications. He/she generally works around websites, mobile applications, social networks or other online platforms, in an agency or directly at the advertiser’s.
He/she must understand the global organization of the company and the evolution of the market in order to implement measures and analyze the activity and results of a web platform. His/her skills will allow him/her to identify traffic and online interaction trends in order to make recommendations for platform improvements. He also supports the business teams in providing them with key metrics.
I had the opportunity to work in teams composed mostly of web/digital analysts.
During these missions I worked as a data engineer with data sources coming from Google Analytics but also as a data scientist trying to set up an analysis process allowing us to go a little further than what these different analytics tools offer by using machine learning algorithms.
I joined a team of web/digital analysts at Business et Décision where I had the opportunity to work with the best manager I have ever worked with, Sèverine HERILS.
