My experiences in a digital analytics environment

The Web Analyst (or Digital Analyst) is in charge of the analysis of the objectives and results obtained on the web or through applications. He/she generally works around websites, mobile applications, social networks or other online platforms, in an agency or directly at the advertiser’s.

He/she must understand the global organization of the company and the evolution of the market in order to implement measures and analyze the activity and results of a web platform. His/her skills will allow him/her to identify traffic and online interaction…